Founded in 1959, Natgaz is Lebanon’s leading Liquefied Petroleum Gas (LPG) distribution company. It is a subsidiary of Gaz du Liban Holding Group and currently operates 3 gas filling and distribution plants covering Beirut and Mount Lebanon. For most people, Gas has a negative tone to it. When we were assigned Natgaz’s rebranding and repositioning, our first aim was to change people’s perspective and promote gas as a friendly product. The identity we adopted focuses on light colors that reflect nature and implies security and trust “All around you”. We created a circular and blurred logo, that emphasizes on the omnipresence of this energy, and illustrates its dynamic motion around us.