Intense competition is becoming the most influential factor in how banks are organized and how they do business. Driven by innovation, banks have no choice but to reinvent themselves through listening to the voice of the customer and act upon his aspirations behaviors and needs. As the leading bank in Lebanon, Bank Audi is the first to launch unique and innovative platforms that change the way customers deal with the bank: “Audi Upgrade”, an internal transformation project that will move both the bank’s processes and services to the next level. The best way to embrace the change is to showcase it through a visual interpretation. From the name to design, we created an iconic brand that reflects Bank Audi’s ability to build personalized relationships with its customers and answer their needs with exceptional services while boosting employees’ attitudes and potentials.