Forticare is a clinically formulated nutrition for cancer patients, its role is to help them maintain a healthy weight while undergoing treatment. The cancer battle has a life changing effect on people so through this product and campaign we tried to encourage cancer patients and their loved ones to “stay in charge” and not let it take over them. Throughout the campaign the aim was to encourage patients to keep track of their nutrition, their mental health, and their overall wellbeing while fighting.