Bank Audi – Branding & Digital Marketing
Bank Audi were always seeking the most advanced ways to serve their clients. For this project, we worked alongside with them on creating a bot that’s meant to reply to customers on Facebook Messenger. We worked on naming this bot, branding it, and creating its awareness campaign. We chose the name Andi as it’s a play on the word Audi with the “u” rotated, and it can either be male or female. We then worked on a tagline that can emphasize Andi’s added value. The visuals were a combination of human gestures along with robotic traits to encourage people to use this service.