BBAC Lira Card Campaign Launch – 2020

All Work

BBAC Lira Card Campaign Launch

The aim of the campaign is to highlight the card’s value both emotionally and tactically.

Since the card fortifies the Lebanese currency, it is only fitting that it would have a cedar on it, the national Lebanese symbol. The campaign portrays the duality of the cedar and the card “standing tall”. Since most cards have a specific purpose, they dissect the population into segments, so through this campaign we aimed to say that if you’re Lebanese, it’s more than enough.

YEAR

2020

SHARE

Swatch x bape - Campaign - 2020
Swatch Canvas Design - Branding - 2020
Social media & sharing icons powered by UltimatelySocial