All Work

Art Direction, Graphic Design, Branding

RAW

Influenced by the Deconstruction theory following the Club’s architecture, the identity is based on fragmenting and manipulating the logotype. We based our approach on a serif typeface that gives the logo an established sense of privacy and exclusivity. We also worked on an emblem combining the brand’s feel with the architecture of the place.

YEAR

2019

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ZOUGHAIB & SONS