Medevco – Branding & Marketing
Medevco is a market leader in the supply of distribution trucks, heavy construction machinery, industrial compressors and accessories, firefighting trucks and airport ground handling equipment in Lebanon. The identity of Medevco is based on the iconic nature of the bee, which emphasizes the idea of royalty. The bee is also hard working, highlighting the industrious nature of Medevco and their cooperative teamwork model. Medevco insists on top quality work with the BEE showing order and diligence. In Mediterranean cultures, the bee is a symbol of bravery, restoring harmony to a sometimes-chaotic world.