Following its launch, we were assigned to work on the new Big Bold Transparent Detox Campaign, right after we launched the Big Bold Watch a couple of months ago.

Communicate nothing! Our reasoning is strongly backed by the idea that sometimes saying nothing is everything. From the creation of the 3D watches, the environment and eventually the animation, our aim was to project a different experience, a feeling of calmness and serenity that takes the people from an exhausted state of mind, to a relaxed one, all while preserving the boldness of the watch itself.