Representing all the desert scenes in a spectrum of colors and fun, this greeting depicts the brand’s universal character while appealing to a wider audience. In the 2017 campaign, we wanted to recreate the desert using arts and crafts. With a spectrum of colored cardboards, and with the help of our talented designers and photographers, we built a small scale set and shot it. Our retouchers put the last touches and added the watch to purely reflect Ramadan magical times.